About Us

Designed by a Woman & Built for Real Life

Standard Redesigned is a small European brand founded by a woman on a mission to solve the pocket problem in women’s clothing.

While men have functional, full-sized pockets, women are often left with tiny, fake, or no pockets at all. We’re redesigning standards for women´s clothing, with pockets engineered to be larger than the average men’s pockets, reaching up to 32 cm deep and always real back pockets.

Because carrying a bag should be a choice, not a necessity.

"Thank you for being here and welcome to New Redesigned Standards for women's clothing.”
- Zuzana Choma
Founder & Product Designer, Standard Redesigned
Designed with purpose. Made to last.

OurValues.

No fast fashion.

Every design starts from scratch, with its own size chart and a focus on getting the details right. Our original pants took over a year of development, fittings, and testing on women with different body types.

 

Quality over quantity.

We use carefully selected, high-quality materials and partner with small factories to bring our designs to life.

 

Made to meet our standards.

Every design is refined through real-life wear testing, and every garment undergoes quality inspection before reaching our warehouse.

We believe better clothing starts with better decisions ..from the first sketch to the finished garment.

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